Wine Pretension?

"There's a lot of snobbery when it comes to the subject of wine and that intimidates many otherwise intelligent, successful people. But you don't have to go to sommelier's school to pass yourself off as knowledgeable about matters of oenology. All you have to be able to do is talk the part. So here it is, The Bluffer's Guide to wine and grapes."

Do I detect a note of pretension?: