American Wine Comes of Age -- Nov. 27, 1972
TIME Magazine Archive Article -- American Wine Comes of Age -- Nov. 27, 1972: "RISING starkly from the dusty
fields of California's San Joaquin Valley are 100 huge metal cylinders
that look like an array of petrochemical tanks. Alongside them are rows
of mostly windowless industrial buildings that sprawl over an area as
large as six city blocks. This symbol of technological power is not a
pulsing refinery; it is the E. & J. Gallo Winery of Modesto, Calif.
Inside the cylinders, millions of gallons of California Burgundy,
Chablis and rose age. Inside the buildings, squads of chemists pore
over their latest oenological formulations, while viniculturists..."
fields of California's San Joaquin Valley are 100 huge metal cylinders
that look like an array of petrochemical tanks. Alongside them are rows
of mostly windowless industrial buildings that sprawl over an area as
large as six city blocks. This symbol of technological power is not a
pulsing refinery; it is the E. & J. Gallo Winery of Modesto, Calif.
Inside the cylinders, millions of gallons of California Burgundy,
Chablis and rose age. Inside the buildings, squads of chemists pore
over their latest oenological formulations, while viniculturists..."
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