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Tuesday, January 18, 2005

iPod is Pavlovian Candy

The New Atlantis - The Age of Egocasting - Christine Rosen

The remote control shifted power to the individual, and the technologies that have embraced this principle in its wake—the Walkman, the Video Cassette Recorder, Digital Video Recorders such as TiVo, and portable music devices like the iPod—have created a world where the individual’s control over the content, style, and timing of what he consumes is nearly absolute.